Your AI diagnostic.
Your personalised plan.

Everything the free assessment produces for your business, your team, or your role. Eight products, all personalised.

Start the free assessment

Who is this for?

One diagnostic. Built for your context.

The assessment adapts to whether you’re assessing a whole business, a specific team, or yourself as an individual.

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For your business
A company-wide view of AI readiness. Identifies priority use cases, assesses risk, and produces a personalised plan for your whole organisation.
Business owners and MDs
CEOs and founders
Operations leads
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For your team or function
A department-level diagnostic built for your specific function. Finance, HR, Marketing, Sales, Operations, or Legal β€” each produces a tailored output.
Department heads
Team managers
HR and L&D leads
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For you as an individual
A personal AI skills assessment. Identifies your gaps, recommends the right course, and gives you a plan to build AI into your working week.
Individual professionals
Anyone in any role or sector
People wanting to get started

Products personalised to you

Eight products across two categories.

Every product is generated from your diagnostic results. Your industry, your maturity level, your role. Not a template with your name on it.

Not sure which product is right for you?

The free AI Fluent assessment takes five minutes. It finds your AI maturity level and generates personalised products built specifically for your business, your team, or your role.

Playbooks and plans: built for your context
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Β£99 one-off
Industry playbook
AI use cases for your specific sector.
βœ“ 30+ industry-specific use cases
βœ“ Recommended tool stack
βœ“ Setup guides with time estimates
βœ“ UK compliance notes
βœ“ Quick wins for week one

Generated for your sector. Covers the 30 highest-value AI use cases for your industry, each with a recommended tool, realistic time-to-implement, and UK compliance notes.

  • 30+ AI use cases ranked by ROI potential for your sector
  • Recommended tool stack with UK pricing and free tier guidance
  • Step-by-step setup guides for the top 10 use cases
  • UK compliance notes covering GDPR, HMRC, and sector-specific regulation
  • Week one quick wins you can implement immediately
  • Estimated time savings per use case
Pay once, yours forever
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Β£99 one-off
Functional playbook
Built around your role and function.
βœ“ Role-specific AI use cases
βœ“ Finance, HR, Sales, Ops, Marketing
βœ“ Tool recommendations per task
βœ“ Prompt library for your function
βœ“ 90-day adoption plan

Built for your specific function β€” Finance, HR, Marketing, Sales, Operations, or Legal. AI use cases matched to your day-to-day work, with tool recommendations per task.

  • Function-specific AI use cases (not generic business advice)
  • Tool recommendations matched to your specific tasks
  • Prompt library: 20+ ready-to-use prompts for your function
  • 90-day adoption plan with weekly milestones
  • Integration guides for tools you likely already use
  • UK-specific context for regulated functions
Pay once, yours forever
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Β£99 one-off
1-year growth plan
Month-by-month AI adoption roadmap.
βœ“ 12-month structured roadmap
βœ“ Built around your maturity level
βœ“ ROI projections per quarter
βœ“ Tool investment guidance
βœ“ Monthly milestones and check-ins

A month-by-month roadmap built around your current maturity level. Starts where you actually are. Each month has a clear focus, actions, and measurable outcomes.

  • 12-month phased roadmap matched to your maturity level
  • Monthly focus areas with specific actions and outcomes
  • Quarterly ROI projections based on your business size and sector
  • Tool investment guidance: what to buy, when, and why
  • Monthly check-in questions to track progress
  • Adapts as your maturity level increases
Pay once, yours forever
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Β£99 one-off
AI adoption playbook
Roll out AI across your whole business.
βœ“ Business-wide adoption framework
βœ“ Change management guidance
βœ“ Quick wins and long-term strategy
βœ“ Team training structure
βœ“ Governance and policy templates

For business owners rolling out AI across their whole organisation. Covers the people, process, and technology side of adoption β€” not just the tools.

  • Business-wide adoption framework tailored to your size and sector
  • Change management guide: how to bring your team along
  • Quick wins for the first 30 days and long-term strategy
  • Team training structure and recommended learning paths
  • AI governance and usage policy templates (GDPR-compliant)
  • Stakeholder communication templates
Pay once, yours forever
Courses: start at your level
Explorer
Β£99 one-off
Explorer course
AI-curious and haven’t started yet.
βœ“ AI fundamentals and key concepts
βœ“ Your first 10 AI use cases
βœ“ Tool introduction for beginners
βœ“ Prompt writing basics
βœ“ 30-day quick start plan

For people who are AI-curious but haven’t committed yet. Removes the jargon and gives you a clear, practical starting point based on your industry and role.

  • AI fundamentals explained in plain English
  • Your first 10 AI use cases matched to your industry
  • Introduction to the tools you’ll actually use
  • Prompt writing basics with real examples from your sector
  • 30-day quick start plan with daily actions
  • How to explain AI to your team and get buy-in
Pay once, yours forever
Adopter
Β£99 one-off
Adopter course
Using 1 to 2 tools and ready to go further.
βœ“ Everything in Explorer, plus:
βœ“ Expanding your tool stack
βœ“ Building daily AI habits
βœ“ Team sharing and workflows
βœ“ ROI tracking basics

For people already using one or two AI tools but struggling to go further. Builds on what you know and turns occasional use into consistent results.

  • Everything in Explorer, plus advanced applications
  • Expanding your tool stack beyond the basics
  • Building daily AI habits that stick
  • Sharing workflows with your team
  • ROI tracking: how to measure what AI is saving you
  • Avoiding common Adopter mistakes
Pay once, yours forever
Accelerator
Β£99 one-off
Accelerator course
AI across your key processes.
βœ“ Everything in Adopter, plus:
βœ“ Workflow integration playbook
βœ“ Team adoption strategies
βœ“ Measuring and proving ROI
βœ“ Process automation basics

For businesses where AI is already being used but not systematically embedded. Focuses on integration, measurement, and getting your whole team to the same level.

  • Everything in Adopter, plus strategic integration
  • Workflow integration: embedding AI into your core processes
  • Team adoption strategies that actually work
  • Measuring and proving ROI to stakeholders
  • Process automation basics with real examples
  • Building an AI-ready culture
Pay once, yours forever
Leader
Β£99 one-off
Leader course
Build an AI-native organisation.
βœ“ Everything in Accelerator, plus:
βœ“ AI strategy and governance
βœ“ Culture and change management
βœ“ Competitive AI positioning
βœ“ Organisation-wide rollout plan

For organisations where AI is embedded and the focus is competitive advantage, governance, and staying ahead.

  • Everything in Accelerator, plus leadership-level strategy
  • AI strategy: how to build and maintain competitive advantage
  • Governance frameworks and AI usage policies
  • Culture and change management at scale
  • Competitive AI positioning for your sector
  • Organisation-wide rollout plan and communication strategy
Pay once, yours forever

The four AI maturity levels

The diagnostic finds yours.

Each level has a different starting point, different priorities, and a different plan. The assessment places you at one of four levels and builds everything from there.

Explorer
AI-curious, not started yet
You know AI matters but haven’t committed to anything yet. You need a clear starting point, not more hype.
Foundation
Adopter
Using 1 to 2 tools
You’ve started but it feels patchy. You need a framework to turn occasional use into consistent results.
Progressing
Accelerator
AI across key processes
AI is part of how you operate. Now you need to measure the impact and identify where to scale next.
Advanced
Leader
AI-native organisation
AI thinking is embedded in strategy. You need to stay ahead and build competitive advantage.
Expert

Track your journey

Your AI plan lives in your dashboard.

Once you’ve completed the assessment and purchased your products, everything lives in your AI Fluent dashboard. Track your progress, revisit your plan, and see how far you’ve come.

  • Your maturity score and level
  • All your purchased products in one place
  • Your 12-month growth plan and milestones
  • Progress tracking as your level increases
Start the free assessment
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Dashboard screenshot coming soon

Pricing

Simple, honest pricing.

One price for all diagnostics, playbooks, and courses. No tiers based on company size. Pay once, yours to keep.

Β£99
Standard β€” per person
All diagnostics, playbooks, and courses. One-off payment. No subscription.
Β£89
Volume β€” 10+ seats
10% discount applied automatically. A team of 50 pays Β£4,450 instead of Β£4,950.
Bespoke
Enterprise β€” from Β£1,500
Custom diagnostics, board reports, trade association programmes, and white-label solutions.

Looking for something custom? We build bespoke diagnostics, white-label solutions, and trade association programmes.

Talk to us β†’

Product questions

Yes, completely free. No account required, no email gate. You take the assessment, get your maturity score, and see your recommended products. You only pay if you decide to buy.
The diagnostic captures your industry, business size, role, current AI usage, and goals. Every product is then generated using that specific context, so your industry playbook covers your sector, not a generic one, and your growth plan starts from where you actually are.
No. The diagnostic recommends the products that fit your situation. You choose which ones to buy. All products are Β£99 each, one-off payment. Volume discount of 10% applies when buying 10 or more seats.
Both. You can take the diagnostic at company level, team or function level (Finance, HR, Marketing, Sales, Ops, Legal), or individual level. Each produces different outputs tailored to that context.
Yes. The diagnostic works for any UK business, team, or individual, from sole traders to teams inside large organisations. If your company restricts software access, all our products work with AI tools you likely already have.

Start your AI diagnostic today.

Free to take. Under 10 minutes. Get your maturity score and a personalised plan for your business, your team, or your role.

Free to take. No account required.